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From Garden to Cologne
Jo Malone London’s Unexpected Vegetable-Inspired Fragrance Collection The fragrance industry constantly seeks inspiration from nature, yet few launches have captured attention quite like Jo Malone London’s latest vegetable-inspired Cologne Collection. Moving beyond traditional floral bouquets, citrus groves, and aromatic herbs, the brand introduces three distinctive fragrances that celebrate the beauty of the kitchen garden: Carrot Blossom, Scarlet Beetroot, and Velvety Butte

Archana Shandilya
Aug 64 min read


Schiff Base and its role in PERFUMERY - Part I
Schiff base is formed when aldehyde or ketone reacts with a primary amine, secondary amine, or ammonia.
This is an exothermic reaction, whi

Archana Shandilya
Jun 13, 20212 min read


Hand Sanitizers | The new family member in the Pandemic Crisis
Fragrance family which can perform well in Sanitizers are - Citrus, Fruity, Aquatic Marine, Musk

Archana Shandilya
Jul 10, 20201 min read


Fragrance and Festivals | Christmas
ow when #Christmas is doorsteps away its not going happen that we do't immersed in its fragrance. Although a lot have'een written on this fe

Archana Shandilya
Dec 25, 20191 min read
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